By Staff Contributor.
Nissan presented two important all-new vehicles the 2014 Nissan Versa Note which is the second generation of theVersa hatchback. It is scheduled to go on sale at Nissan dealerships nationwide summer 2013.
The sleekly styled Versa Note shared the stage with the dramatic Nissan Resonance, a design concept previewing the direction of future Nissan crossovers. To keep the excitement going with this great-looking Versa Note and its unexpected and the affordable technology, that should help Versa retain its title as the top-selling nameplate in the entry-level segment.
- Around View® Monitor
- Nissan Connect SM
- Navigation System
- Hands-Free Text Messaging Assistant
- Active Grille Shutter that deliver expected 40 miles per gallon highway fuel economy with the CVT transmission
- 1.6-liter inline four-cylinder engine with 109 horsepower and 107 pound-feet of torque
- Pandora and Bluetooth
- 5.8-inch touch-screen
- Around View Monitor
A starting MSRP of only $13,990 for the new Versa Note was announced, joining the 2013 Versa Sedan’s $11,990 USD starting MSRP.
First time ever at the 2013 North American International Auto Show in Detroit, Nissan unveils their all new auto show property (booth) allows visitors to experience it through sight, smell, sound and touch.
The exhibit space features an amphitheater-style stage and soaring architectural elements. It´s massive high-definition LED display is integrated in to the exhibit’s dual-turntable stage. Also, an interactive “Innovation Wall powered by Xbox Kinect™ technology communicates the brand story with visitors.
The show stand also presents unique Nissan scents and sounds, usually assigned to luxury hotels and retailers. “You can just feel that you are part of something and you want to experience more and wherever you go there is something that can interest you and connect to you. The use of scent, same as sound, same as music, the total package is what creates your opinion about how you feel about something. So scent is an important element,” said Roel De-Vries, vice president at Global Marketing.
Nissan chose to unveil their new booth in Detroit, the first major industry event of the year and then will take form at major auto shows throughout the world, next in Geneva. The plan aims to evoke the same brand experience around the globe including its own scent. “It is a scent of green tea, and when you smell it, when you are around here, it gives you this calming feeling, relaxed feeling when you are in this space. But it has got some spice and has got some interest. So, it makes you feel slightly elevated but in a relaxed and calm way,” said De-Vries.
The design was months in development by designers from George P. Johnson and Nissan leaders arrived at a brand expression, which will continue to evolve. “We looked at the brand as whole and kind of distilled it down to this spectrum of product all the way from sustainability with the LEAF to performance with the GT-R and the Z. We thought of it as quite a broad brand and wanted to create something for an embrace for that. We came up for this idea of an ampitheater,” said Edmund Sorrell, senior designer at George P. Johnson.
(Note: All vehicles provided by manufacturers for comparison test purposes. Most of the pictures were provided by Nissan.)