By Staff Contributor.
Lexus unveiled the all-new 2014 IS Sports Sedan at NAIAS this year. The IS will be available in rear- and all-weather drive versions of the IS 250 and IS 350, a further evolution of F SPORT is available across the entire model range, and for Europe, Japan, and select international markets, the IS 300h, the first IS to feature Lexus Hybrid Drive.
“The IS has always been precise and fun to drive,” said Mark Templin, Lexus group vice president and general manager. “The all-new IS kicks it up a notch with true sport sedan driving dynamics, state of the art onboard technologies, and an all-new design that makes it look fast even when it’s standing still.”
Incorporating several Lexus-first features and technical innovations, the IS showcases an interior design with all the refinement and quality expected of a Lexus, plus a focused driver’s environment, a significant improvement in rear seat comfort and spaciousness, and a larger, more convenient trunk.
Driving performance is a key selling point in the sport sedan segment. In conjunction with a bold new design including the Lexus spindle grille, the all-new IS has been painstakingly engineered to have excellent dynamic capabilities to provide an exceptional driving experience.
Every aspect of the IS has been engineered with a renewed focus on engaging performance, agile handling, accurate response to driver input and highly communicative feedback.
“I adopted an entirely different approach to the development of the all-new IS,” said Junichi Furuyama, IS chief engineer. “Specifically, it was to make an entertaining driving experience a major premise behind all aspects of performance.
“The conventional approach involves developing each individual aspect in the hope that they will combine to offer an engaging driving experience. By contrast, development of the new IS flipped this process on its head, first establishing the pleasurable driving experience owners desire, and then developing the individual performance elements to support it.”
It’s expect that the all-new Lexus IS Sport Sedan will go on sale in mid-2013 at dealerships nationwide.
(Note: All vehicles provided by manufacturers for comparison test purposes. Photos provided by Lexus.)